The developer only exists to serve the product and customer. I do not know why the developer should be the center of any company, none the less why they should be on a billboard. Buyers don't care, they want a great product. Great products are built by companies that love their developers. They don't need to tell that on billboards, they need to tell that privately to each engineer they employ. It is not appropriate for a developer to be the center of a company. Why not quietly say thank you for the employment opportunity (a rare treat across all time and history)? Accept the fortune they gave you, if they were good share it with the world, and if not, move on to your next opportunity? HN may downvote me but I do not understand these "goodbye" posts. I don't think anybody cares and it just makes you think twice about the person who is leaving if they showed up at your door for a job.