This seems like a classic case of criti-hype,
https://sts-news.medium.com/youre-doing-it-wrong-notes-on-cr...
Facebook is a master of criti-hype, in that it has convinced many people that it holds the secret dangerous knobs that control human behaviour. Obviously that's great when you are trying to sell yourself to advertisers. "Our Algorithms are so dangerous they should be regulated, but we can let you harness their power a little, at a cost."