Yeah, this sounds like textbook price discrimination via market segmentation to me. Producers do this to capture more of the consumer surplus value (willingness of some consumers to pay more than others). The alternative is to offer a single model for a price somewhere in between. Without the segmentation the richer / more willing to spend consumers save some money, but some of the poorer / less willing to pay consumers get priced out of the market. With effective price discrimination, the supplier gets higher profits, but there's also some cross-subsidy from bigger spenders to the more thrifty ones, so there's also some progressive redistribution.