Ask HN: Please explain FT's pricing model to me

If you go to FT.com's products page, you will see their pricing, but it makes exactly zero sense to me.

1. Their TRIAL subscription is $69/month (after the one month trial period). That amounts to $828 / year!!

2. Their DIGITAL subscription is $40/month ($480/year) or $372/year as a single payment

3. Their E-PAPER subscription, which is a digital replica of their printed version is $24.75/month ($297/year) after the trial period.

Firstly, unless your info is literally worth gold (and lots of it), who in their right mind is paying over USD $800 per year for digital news??

Secondly, how come an almost identical subscription costs nearly half of that?

Thirdly, how come their third option, which offers very similar content, is significantly cheaper?

This business model looks like it was concocted by a manic sales exec who'd done too much blow and molly.

Could someone please explain to me if there is a method to the madness? (once again, over $800 a year for digital news). TIA.