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> there are an infinite number of links on "the first page".

Advertisers won't buy it. They'll demand Google to measure "number of links on first load" instead.

Advertisers been paying for overpriced Google real estate for decades. Just look at all those brands advertising on their own brand names to ensure they are at the top. Quite the Google tax.

It's basically a protection racket. Don't buy your name? Someone else will.

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