I bet there is a difference in revenue, too. Customers are not rational.
Lower advertised numbers (even if the out of pocket cost is the same) will likely result in more customers and sales.
Lower advertised numbers (even if the out of pocket cost is the same) will likely result in more customers and sales.
Where I live, we go even further: if you offer a subscription with a binding period, you also have to write the minimum total amount to be paid by the customer before they can cancel the subscription.
This helps prevent customers into getting tricked into spending more money than they can really afford, which is a good thing?