As a seller this absolutely sucks. Not saying it's a bad thing. It's not. But imagine you're a small business, and you price the croissants you've just spent hours making at €1 each and you know you'll only get €0.79 of that. It feels unfair. Especially since you'll end up paying even more tax after that too.
So I guess you could say the US method favors the seller, while the (mostly) rest of the world method favors the buyer.