Ask HN: How do you generate leads as a new software consultant?

7 pointssiilikuin2 comments

Hey HN! A few days ago I decided to finally register a business with my current home, the nation of Finland. I'm going to be here for a while so I figured there's no time like the present.

I have no sales background whatsoever, though, and I don't even know what I don't know yet. Do any of you have tips on how to land that very first customer, and then hopefully the second one after that too?

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Talk to people in your network.

Everybody you have worked beside, over, and under.

Ask each of them about other people you might contact.

Ask those other people about other people you might contact.

And cold call.

And ask the cold called about other people you might contact.

And keep in touch with everyone you talked to (write everything down).

Finding work is more important than doing the work.

It's also most of the work.

And the hardest work because most of what you will hear is "no."

Success is the number of times you heard "no" today.

Good luck.

Glad to know my instincts are in the right place!

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