moneywoes, I mean any kind of broker, legacy, cut rate, flat fee MLS. Our flat fee is purchasing an ad. The ad page is unique. It is interactive and the customers are in full control. They negotiate directly online and close online. Our fee is for furnishing both customers an ad that creates a transaction.

Brokers and agents both. From the customers perspective the agent is the company. Some companies forbid the agent from cutting their fee. Some agents are offended if you ask. It's the wild west out there. Very fragmented industry which is part of their problem. Thanks for your question.

Not GP but no - cheap companies, with an implication of low quality, serving the most price sensitive end of the market.