We've hit something similar with kitchens. It turns out most people need a designer or they won't buy a kitchen. When mitre 10 offers design for free it's hard to compete.
Every industry has cut rate companies. and every industry has high quality companies. It is battle. Sometimes the cut-rate companies are competing with other cut rate companies and it is a race to the bottom. Not sure where you are located but in my market it is just the opposite. Never give up. There is a way.Thanks for your comment.
By cut rate companies do you mean brokers? Brokers who take a lot of excess transaction cost
Not GP but no - cheap companies, with an implication of low quality, serving the most price sensitive end of the market.
OJFord. GP? not sure what that stands for. It sounds like you think we should charge more. If you looked at the platform, curious what would you pay for the ad as a seller?
Brokers and agents both. From the customers perspective the agent is the company. Some companies forbid the agent from cutting their fee. Some agents are offended if you ask. It's the wild west out there. Very fragmented industry which is part of their problem. Thanks for your question.
moneywoes, I mean any kind of broker, legacy, cut rate, flat fee MLS. Our flat fee is purchasing an ad. The ad page is unique. It is interactive and the customers are in full control. They negotiate directly online and close online. Our fee is for furnishing both customers an ad that creates a transaction.