Disagree. "Throw-away" culture has been a historic norm and can actually become a moral "should". Cultures that produce "toxic" waste products (such as the current dominant one) do indeed have a moral imperative to do what they can to reduce waste. However, cultures that produce "beneficial" waste have a moral imperative to produce more. "Throw-away" culture has its roots in the long history of humans where "throwing things away" was just returning resources into the larger ecological systems. In this model, who gets alienated over the long arc of time?