> But Apollo can offer a better experience because they don't have to sell ads...
Reddit could require serving their ads as a requirement for API access. Right now there is no way for Apollo to serve reddit ads even if they wanted to.
Reddit could require serving their ads as a requirement for API access. Right now there is no way for Apollo to serve reddit ads even if they wanted to.
Reddit could choose to include the ads they sell within the API calls and say that anyone who uses the API has to display the reddit ads as well.
Maybe they could even share the ad revenue with the third party apps when someone clicks on the ads in the third party app.
They could then charge for the API calls that don't have the ads in them - e.g. the LLM that are consuming the data.
But the point is really that there are plenty of options, and instead of attempting any of those Cs just went with api euthanasia.