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> the most compelling mass-market use case I saw from Apple is... watching a movie on an airplane

It’s also an environment steeped with signalling, something Apple excels at.

What signal does the Apple Vision Pro provide besides “please don’t talk to me”? The main flex on a plane is your seat tbh

A status signal.

"I can afford $4k to watch a movie on this plane and you can't"

Good point! The white earbuds (wired or not) are perhaps the best example of that.