This is one of the weird things about the information economy. So if you make a gizmo in the goods economy, and price it outside of the demand line, they sit on the shelf and you go broke.

Of course in the goods economy you had a cost of making the item, sure there was R&D and advertising Etc. but each good also has some raw materials so you really can't sell them below a certain price or you lose your shirt.

In the information economy you get this weird artifact. Your 'good' gets copied and distributed without remuneration. This appears to be lost sales, but in fact it is simply that your good is priced outside the demand curve for those buyers. What is even stranger is that you can lower your price all the way to zero if you choose because the marginal cost to make a new one is zero. This gives you tremendous pricing leverage in the info economy and people who use it well typically price high for novelty value early, then lower to capture the larger market, and then lower still to pick up the remnant market. The cost of R&D, marketing, etc can be amortized over all of these and if you look at it as an integral value function you can actually make reasonable pricing decisions.

Of course old school media doesn't get the 'info' economy any more than telling a teenager that the 'fair' price is one that someone will pay even if they think it is too high.

Over time these concepts are making themselves known in the mainstream but it does take waaaay more time than it does to innovate so it seems like its not changing at all.