Do you have a source for that $2.5 figure?
Even so - what's $4.50 per user per year - 40 minutes of minimum wage work? 45 seconds of a lawyer's time?
For sending, and processing, and receiving GBs and GBs of video?
For (not even) this cost, we give up control of political narratives? We let people like Huffman and Musk and Zuckerberg control what we get to see?
They take money from tinpot dictators and a selection box of wealthy grifters. We let our parents and grandparents get taken advantage of by every scam artist on the planet with a few dollars. Why? To save $4.50 a year?
https://www.zdnet.com/article/as-snapchat-use-soars-during-p...
Divide the costs cited by Snapchat themselves by their daily users and you get $~2.50/yr.