1. Replace the protesting mods with new ones who don’t care about 3rd party apps

2. Continue making Reddit more addictive and user-hostile, attracting casual browsers and alienating super users (who they don’t care about anyway)

3. Cash checks from advertisers and VCs who like the new strategy

4. IPO

5. Eventually lose relevance and get replaced by the next fledgling community forum site before that, too, gets hollowed out by VC money