It also seems like a thinly veiled piece of product marketing.

Agreed... I wanted to understand what it was all about, but really struggled to follow. They talk about the whole thing taking around 24 hours, but some part took over 30. Also that it ran on a 4GB of RAM machine, but they needed larger ones to do all the parsing.

Also in the end, unsure of what the actual results are. Maybe I missed clicking on something.