I think it's too easy to look at people in these positions and say they just don't get it. This is their industry, they're immersed in it every day. They may not have seen this coming, but it's been in their face for a while now, and even if a few can't see what's going on I simply can't believe that none of them do. At best I would say any "ignorance" could still be tied back to incentives: even if they know the truth, it's inconvenient and not worth acknowledging widely (or perhaps even to themselves). Better to keep on peddling the line that piracy is theft to preserve the status quo as long as possible.