I said it before, and I’ll say it again. This is a huge opportunity for Facebook. They sort of tried to do Reddit in the past and ended up with shitty Facebook groups.

If I were them, I would rush to add some reddit features to Facebook group (reddit-like threads, upvotes/downvotes) or try to launch something new that’s more like reddit on top of the facebook/insta social graph.

Just call it “Groups”