My prediction: the name will be bought by a competitor. The quality will nose dive in the next 5 years. The brand will be shut down following a fall in sales 5-10 years after that.
I think the name may be sold off, since it's well known - but there are already hundreds of non-instantpot electric pressure cookers. It's going to be a really tight commodity market.
Basically - go search amazon for "Electric pressure cooker" and you get a LOT of valid hits.
Ex: Brands already relatively well known, like
- Cuisinart - Ninja - Emeril - Yeti - Masterchef
You also get all the normal "Fake brands" that chinese resellers set up on amazon.