When I look at reviews for businesses, I don't look at the 5 star reviews. I look at the 1-2 star reviews, and I look exclusively for reviews that describe _how the business responded to the problem_.
I was looking for somewhere to leave my dog for a few weeks while I was out of country. There's a lower rated place where the negative reviews that match this are things like "One of the other dogs scratched my dog! They got her to the vet and paid the bills, but they shouldn't have let that happen!". There's another with a better overall rating where the reviews are "This staff at this place are phenomenal and really love the pets but the owner is an absolute ass. If anything happens, don't even bother asking for a refund or trying to complain."
I sent my dog to the first place.
Accidents, mistakes, and general "life doesn't go according to plan" things _will_ happen. I'm less interested in the best case scenario, and more interested in how they handle this stuff. That tells me what the worst case scenario looks like. If my worst case hotel scenario is "mildly inconvenienced", that's a damn sight better than "left out on the street at 1AM with nowhere to go".
So on that note... yeah, that's pretty much why I have an iPhone.
At some point it suddenly stopped accepting one of my credit cards and refused to let me re-add it. Apple literally has a `/contact/` page on their site where the 800 number is easily discoverable. I called and was connected almost immediately. They asked if I could use another card and I told them I could, but only if I _had_ to, I prefer to use this one for all my recurring charges. "No problem." They spent about 40 minutes on the phone with me (including calling me back immediately when my signal dropped and we got disconnected) and resolved the problem. This is support in relation to a ~$800 one time device purchase and a $0.99/mo subscription.
When I was paying Google over a million dollars a year I couldn't get answers out of them or get my issue resolved.
Even ignoring all the other anecdotes I see online... no way in hell I'm trusting Google with anything I care about.