I know I'm working with the Good King hypothesis where things are great as long as a good king sits on the throne, and I also don't know many people who if they were running a federated server that was just scraping by were suddenly offered a boatload of cash to throw some ads in or to hock some shiny new toy for people wouldn't take it (even if they would be transparent about it the way Linus Sebastian does).
Despite that, I think ads will probably evolve to fit the new ecosystem, where two people like you and me are having a conversation and I will at an appropriate time and with a proper amount of discretion mention (shiny new toy) and that (I'm enjoying it) and then move on.
Annoying, blaring in your face spite ads and out of place porn ads will change, the new ads will be powered by AI personas that match their online spaces, have appropriate day night cycles and backstories, and will be practically indistinguishable from real live humans and they will occasionally gather together and talk excitedly with each other about (shiny new toy) or how (Chocolate Frosted Sugar Bombs' new birthday cake cereal recipe) is (awesome) and then us real human will stumble onto that conversation (without the parenthesis), leaving us to wonder if we should give them a try.
And if someone were to offer me thousands of dollars a month in ad revenue to host a site that seems hustling and bustling with activity that is appropriate for the space where sometimes people will be urged to get into flame wars about how (Chocolate Frosted Sugar Bombs' new birthday cake cereal recipe) is (Better than / not as good as) (Chocolate Frosted Sugar Bombs' Original recipe), thus preventing any conversation about (Plain old Oatmeal for breakfast) then who wouldn't take that?