The news regs guard against things like social scoring and reltime AI facial recognition used in public (with the exception of law enforcement, of couurse) and also provisions to label content generated with AI as such (kind of like the cookie law). Politicians don't want AI generated videos of themselves making propaganda statements.

In fact there was recently a very streamlined and professional Russian propaganda campaign in Frsnce, concerning a tax to raise money for Ukraine. Of course it's all phony.