Ask HN: The Reddit blackout hasn’t had “significant revenue impact”. What would?

Huffman says the blackout hasn’t had “significant revenue impact” and that the company anticipates that many of the subreddits will come back online by Wednesday. “There’s a lot of noise with this one. Among the noisiest we’ve seen. Please know that our teams are on it, and like all blowups on Reddit, this one will pass as well,” the memo reads.[0]

What would cause or lead to significant revenue impact for Reddit?

[0] https://www.theverge.com/2023/6/13/23759559/reddit-internal-memo-api-pricing-changes-steve-huffman