In the future, reviews will be automated, thus immunizing them from unsavory practices such as paid reviews. Your GPS-enabled wearable compute device will determine which establishment you patronized and for how long, and biometric data will determine whether you enjoyed your time there. These data will be "anonymized" and aggregated. "90% of [brand] Watch wearers like You experienced heightened happiness scores at this restaurant!" Trust in reviews will have been regained and the world will be a better place.