Self-promo successful - just bought your book on Amazon! ;)

I actually did Zombies, Run! over the pandemic and we had a great time doing it - honestly one of the few examples of gamification that works. Really it's so good that I didn't even think of it even as gamification, which is saying something. I also worked in the game industry for years and gluing on trophies or points onto some otherwise irrelevant task is not true gamification, it's just the most basic example of "if you measure it, they will do it".

Looking forward to reading your book.