> Is there something counter-intuitive about reddit that makes it hard to monetize?
There is - it makes little sense to buy ads, when you can buy comments.
There is - it makes little sense to buy ads, when you can buy comments.
Either way, the experiment is very cheap and honestly we're dreaming if these were the rates they paid. It's probably more like $2/hour to people in 2nd/3rd world countries.
I think it depends on the subreddit. For instance many r/news readers likely only read the title.
But r/ama readers likely always read the comments because they are the core content.