Reddit CEO tells employees that subreddit blackout ‘will pass’
theverge.com
theverge.com
/s
I can see things going very sour if they choose to replace long standing mods.
As opposed to the current state of affairs, where it is someone you didn't pick, also with zero vetting.
The current set of volunteer mods are by far Reddit's largest asset - especially on the major subs.
That means they'll let these subs go dark, claim they're unmoderated (even though they could take over them right now), and expand their internal moderation team.
Just because you don't appreciate the work that other human beings do doesn't mean that they deserve to be treated like shit, nor does it mean that when they stand up against greedy bastards who care neither about them, you, nor the product or service they're selling you should throw them to the wolves just because it inconveniences your life.
The answer overwhelmingly is mods and content creators, the most important people to Reddit's success.
They will however need to do it carefully, probably after most others have folded and reopened, so as not to cause another blackout.
But ultimately it's their platform, they can do what they want. Maybe they will just have to start actually employing the mods, which may actually end up a net positive from this fiasco.
Losing the most motivated mods may be a big loss, or extremely active users who post and/or make content. Hard to know right now but I think we'll get an early glimpse when some reopen.
Yeah, reddit can reopen those subreddits if they want to and kick the mods. But who are they going to get to moderate it? They can't afford to hire staff to moderate themselves, reddit is already unprofitable. Are they going to do an application process for scab mods? That will be an extremely unpopular fiasco.
The end result is either reddit capitulating, or becoming an absolute shell of its former self. Most likely they will compromise, charging third party apps for API access but an amount that is feasible. That is capitulation, because the entire point was to kill the third party apps entirely. There's a reason that all their compromises so far revolve around still supporting the third party moderation and accessibility tools. They want the moderators, they need the moderators, they very much want to be done with third party clients.
That board never had no moderation, it just managed it in a way where most people either didn't realize, or appreciated it. Then if someone crossed one of the few lines they would start screeching about how for X years there's been no moderation and the boar has gone to shit.
Also a large chunk of the people who complain about moderators are actually upset that moderators stop their subreddits from being overtaken by Nazis. If you want completely unmoderated anonymous public discourse, go to 4Chan and see how it goes there. Though even that is moderated.
Is this an actual question?
To lose 95.8% of your site (judged by the 8467 out of 8838 subreddits gone dark) and not have a revenue impact at all raises some questions, primarily if there are any revenue streams based on usage, or only on monthly subscriptions and non-view-based ad contracts?
That's out of the 8838 that made a pledge to go dark. Those ~400 are just the ones that went "restricted" (read-only) instead of private, or flaked on the pledge.
There are over a million subreddits, the blackout doesn't even reach one percent of them.
I think if what I read is true that ~ 1/2 of the top subreddits went dark that is a big outage. FWIW my reddit is not really usable except for 1 sub that I read.
Yeah... I don't know the tradeoffs at play but 2 days is... extremely insignificant / probably a bad decision by all of the moderators? It sends a message sure but, it's a bunch of "whiny reddit mods" versus C-level executives in a "help us make API more affordable versus help us not lose a ton of money offering generous free API hosting/usage" negotiation.
How does the CEO + team not just ignore this two day spat? They are in the business of making money. Why should they foot the bill for the API calls? So they have to crack down on some 3rd party apps we all took for granted and kill a few apps off. Sucks but at the end of the day, will it really matter in 6 months?
Now, blackout for a week or two weeks to really hurt their ad revenue traffic, sure
But 2 days?... lol
I don't think 2 days is significant enough for that slash I don't think an alternative to reddit exists given the fact that it has millions of users and millions of different niche subreddits
Which will be when all the third party apps stops working and people realize what hot garbage the official app is.
This would be all fine and well if their official app weren't garbage. They do everything in their power to push you to the mobile app, but they seemingly haven't improved it since its inception.
It's not garbage. I've used it for years. It's fine. Try not being dramatic online / feeding into the narrative that so and so app is garbage or not / parroting other things people say / being picky.
It may have been a "fine" experience for you, but that does not give you the right to attack ad-hominem others who did not have the same experience. If you want to attack their position, attack their arguments. Show us how the official app is at least barely usable. Or how navigation and search aren't like children's toys. Or how the iOS app actually got better instead of worse after Reddit Inc. bought it. Or how the Android app got any of the features the iOS app deigned to retain post-acquisition. Or how the YouTube-esque ad-pushing makes for a good UX. Or how comment scores and user karma aren't totally infuriating to look for.
If you can't argue on merits, you cannot participate in discussions of any kind except primary school 'no u'.
Needless to say, there are many people (such as myself) who enjoy what Reddit is/was, and would prefer it to stay that way. Emphasis was not placed on posts themselves, but rather the discussion surrounding the posts. This design goal is clear in the layout of the old.reddit.com layout, which is optimized for information density, back and forth conversation, and parallel conversational threads (quite unique compared with modern social media apps).
So long as third-party apps and the old.reddit front-end exist, Reddit can still exist as a discussion-board focused site that (in the minds of some users) keeps the site unique. With the death of third-party apps, we are forced into the vision that Reddit has for the site instead. I'm sure that model gets more "engagement" (the skinner-box formula certainly makes a lot of money for other social media), but it also ruins what makes Reddit, Reddit.
Therefore for older users, it's not a matter of being "picky" that the app is "garbage". It's actually much worse than that. If the app was merely "garbage" there would be a holdout that the app could improve. Instead it's a fear that Reddit is changing the site dramatically to be more in line with modern social media. Those who like Reddit for being Reddit, and would rather Reddit stay Reddit than try to be Instagram/TikTok are obviously not happy with what they see as what Reddit is all about changing. There will be a similar outcry when old.reddit.com is inevitably sunsetted.
As a user who likes the old discussion board format of Reddit, I am obviously going to be unhappy when my personal favourite third party app (Sync in my case) dies. I don't need to doomscroll through skinner-box style feeds, getting a dopamine hit everytime a Twitter screenshot confirms my political biases, or strawmans opinions of those who believe differently than myself. Maybe I'll just go "touch grass" as the kids say these days.
I believe they aim for selling API access to AI companies, for (re)training data. Third party apps are just taking collateral damage.
Now, you can't entirely extrapolate from there to an indefinite blackout, but statements like this from the CEO seem like one of the best ways to make it more likely—especially given the average orneriness level of the stereotypical Redditor.
You have a serious misunderstanding of how this works. They are footing the bill for API calls regardless. All reddit access by users is to external public facing API's. We are not on their internal network. They MUST have accessible servers + data costs. In all honesty the 3rd parties are probably more efficient as they are a lot less bloated which means LESS costs.
A major selling point of API's is to lighten the load.
Right now the new "Dev Platform" (API) is waitlisted so hard to tell.
Sounds like they're pretty bad at it, then. 4 days ago, their CEO claimed that Reddit is not profitable.
https://www.reddit.com/r/reddit/comments/145bram/addressing_...
If he kept headcount low like craigslist, wikipedia, etc. They would probably be profitable
Reddit has investors who clearly want their money back with a nice return on top.
Reddit may have found a way to end the https://en.wikipedia.org/wiki/Eternal_September
This seems adversarial.
Reddit gets almost zero revenue from the sub organizing it.
People aren't protesting Reddit in general, but a policy of reddit.
it’s funny to create a protest and hoping for change by showing Reddit that the community can walk away…and then using reddit to organize it.
You are basically showing you can’t think of any good alternatives to organizing or chatting with people. So you will continue to use Reddit, even during a protest specifically about not using reddit.
“we will leave you if you treat us badly” and then also “I have to use your product cause I can’t find anything else.” Doesn’t work well together.
> "I'm not addicted, I can quit anytime I want."
> "Okay then, prove it and quit today."
> "....No."
Why wouldn’t you use every available, easy to use mechanism to broadcast a message? Clearly the actual organizing is happening on a variety of channels including Discord.
Use every available and easy mechanism, unless your protest is about one of them.
Because continuing to use reddit broadcasts a different sort of message: they're a bunch of addicts who will come crawling back.
> Clearly the actual organizing is happening on a variety of channels including Discord.
All the more reason for them to quit using reddit...
It's not as though there's a third choice, he can't realistically get rid of the mods and replace them, then expect that to not blow up in his face. He can't walk this back, and he's doubled down on libeling the dev of Apollo for example. "Stay the course and hope everyone just gets over it" is his best option, having already sunk into the quicksand.
IMO of course.
I'm not so sure about that. I would be very surprised if there was a high % of redditors that know / care about the mods or mod system. This could be the cynic in me but I bet he could eject all the mods tomorrow, replace them with more faceless accounts, and the vast majority of reddit's userbase would not see a difference.
Those that have been around the site for a while would notice and feel the change and not be happy about it, but we're most likely talking about a very small single-digit % of the userbase.
That doesn't seem like a feasible path to me, and I think if it was remotely possible it would have already happened. The only way it COULD work is to get rid of the volunteer mod system and replace it with paid mods... and I don't think Reddit has the funds for that.
I definitely don't think it's a good idea for Reddit to do that as it will eventually create a substandard product. However, I do think if the goal is "profits at all costs" and an IPO in the near future (which is what it clearly appears to be), replacing a large number of mods with literally anybody is a possible path forward.
Again, it's a horrible idea and I think it would cause irreparable harm to the platform down the line.
Out of hundreds of millions of users, finding new mods does not seem that difficult. There are a lot of power-hungry users and people looking to leverage moderating for political or financial advantage.
There would be backlash, but I don't know what it would take for the real mass-exodus of Reddit. Lemmy/Tildes aren't showing massive numbers of new users that would make a real exodus (Lemmy has gone from 1k users to 18k, but that's far from 500M on Reddit).
* Source on Lemmy numbers https://the-federation.info/platform/73
They're gonna wait the 48 hours, lever open any major subs that stay closed, and move on with life. If mods leave en-masse there are "abandoned communities" procedures for new mods taking over or being inserted. There will always be someone willing to take on the work for the modicum of status and power it gives you. Some of those will be bad, and life will move on.
Don't mistake "terrible for the communities that have been built" with "terrible for reddit as a business", and yes you're probably also right that there is also "terrible for spez the person" in play here as well (there always is). Even if they lose 25% or 30% of the users turning it into Reddit-Shaped Tiktok, that may be more profitable for Reddit The Business than operating as a community platform. Because advertisers are, on the whole, willing to pay more than the average user, that's always been the thing about Facebook and Google and every other platform. Nobody's really paying for a Kagi subscription, in the grand scheme of things, that's a lot smaller revenue than Google selling Adwords and offering a free search service on the back of it.
But users have an emotional attachment to their posts and their community, and see it (rightly) as something they've built collectively and is being taken away from them. But that's not necessarily where the interests of Reddit The Business lay. Reddit-Shaped Tiktok probably is more profitable.
At the end of the day this is their platform, Spez is YCombinator and they're gonna chase the YC payday. You don't have to like it, but after the symbolic protest they are gonna clear the place out and get back to it.
If you want to build sustainable communities hosted by people who aren't chasing a payday, use Mastodon and Lemmy and Matrix, and not a Ycombinator platform or Facebook or other centralized service. Otherwise we're back here in another 2 years crying about how great Imgur Communities (idk) were before they cranked rates.
It is, of course, an ironic sentiment for YC, home of the “10,000x ROI or go home” mindset. Hypercapitalism is great up until it affects you personally, right? Very “bioshock”.
Tiktok bans leave a market gap for TikTok-Shaped Reddit and everybody in the industry wants to be the one to fill that gap. Spez is pivoting to profitability and 1000x revenue in classic YC style and people act like he’s grown a second head.
A centralized reddit that is a co-op / wikipedia like org, would be better. It could still be profitable, it could still run ads even, but it doesn't have to take VC funding, or sell it's soul.
It's essentially an empty threat.
The individuals that are deluding themselves are the very few individuals at the top of this scheme.
This 2 day moratorium is now much more likely to become a multi-week protest/blackout. Reddit board should look at issuing a "no confidence" vote on this guy.
LoL
I myself have been harrassed for wearing local game studio garb because our games are "violent" and we have "problems with violence" in the city.
The game was a vampire fantasy battle royale, so not exactly a realistic depiction of gun crime- people who feel vindicated to act a certain way will do so without shame or impunity. Best to not give them anything to cling to.
I didn't know it was shut down actually, hope you had fun with it. :)
A paid tier lets you easily identify which of your users have disposable income, and then you can sell the ability to advertise to them at a huge premium.
Spotify's advertisements are quite different because they're basically worthless. Nobody wants to pay money to advertise to broke people. Their free tier exists merely as a funnel; the advertisements function as intentional annoyances to nudge people into paying for a subscription.
And now they're running the risk of getting 5% the revenue.
* No actual numbers were harmed in the making of this post.
Also running a paid API service actually requires providing services to the third parties that are using them (like billing dashboards, etc).
I'm pretty sure they didn't really think this through entirely when they proposed it. Now that they kind of have a better idea of what they're getting into doubling down is just hubris.
comforting to know he lies to his employees the same way he lies to would-be partners and users
reddark currently shows over 8000 subreddits as "dark" and that is under-counting. It uses the API to determine status, but only checks from a list of subs that notified of their plan to go dark.
Many subs that didn’t go dark still seem to have plenty of participants and people need their digital crack.
I don’t see this being a digg moment for Reddit.
Well, anyone with enough money to burn can, but most who could probably can find other, better ways to burn the money.
It's getting the network effect that's difficult. And as much as we nerds want to believe, the best technical solution isn't always what wins.
The current social media scene is dead. But its going to be messy because of the network effects, the poisson adtech models etc.
I'd be really surprised if the known platforms can somehow reinvent themselves. They are hostage to the same mechanics that prevents others to do something better.
But I do want to selfishly drop this gem from the founder of digg on the eve of their destruction, which mirrors so closely the quote from this memo https://twitter.com/kevinrose/status/22543843421
I've been trying mastodon but it doesn't scratch any itches, I just want to read other peoples comments and thoughts and learn from them. I actually don't even comment myself that much.
Am I the only one surprised how hard they are doubling down on this?
Investors want their $ back out of Reddit
>The peasants are restless but don't worry they throw tantrums often and have short memories. Fuck 'em cause advertising money is still rolling in
Also quite amused that he thinks a couple of mod tool improvements are the solution.
But... unfortunately the CEO is probably right. Reddit is first and foremost a community of addicts. No one is actually threatening to spin off their own superior community space. (The closest we see are people trying to make knockoff platforms). Unless 100 new websites spin up and take away all of the community content, the addicts will just come back.
1) His prediction will come true
2) The mods who set these subreddits private will discover that private is way more palatable, enjoyable, and easy to manage than public and will leave it there.
... at which point, either new subreddits come along to pick up the public (with the former subreddits slowly collapsing into an elite or old-guard) or Reddit will drift into irrelevance, replaced by some other public gathering location.
Some subs have moved from a limited time blackout to indefinite (r/Chicago and r/ChicagoMeetup have gone this route)
What does moving on look like? My guess is reassigning moderators of popular subs to big-corp sympathizers. Or maybe making the private feature a paid one (my personal favorite because it's a little petty). But it could be as organic as users making clones of the popular subreddits.
If you look to Digg vs Reddit-- Digg fundamentally changed the experience of a lot of users in an in your face sort of way. The Reddit changes may make it a fundamentally different platform now, but for the vast majority of users, they won't notice.
if the issue is the amount Reddit charge per call, why can't those third party apps charge their users more based on the API charge? the whole thing seems bit immature from both sides.
As a first approximation yes, the issue is the amount Reddit charges per call. The perception is that they are way overcharging for the calls, because the real message is that they don't want 3rd party apps to exist anymore.
How much is Reddit worth to pay for only on mobile and with a degraded (no NSFW) experience?
However when they announced both the pricing and the timeline, it's pretty clear that they are unreasonable. Apollo finding it unsustainable is just one developer and one app. Other developers tried to reach out to Reddit to actually sign up and get more information and they were ignored.
In principle, you are correct, this not a big deal. But in practice, it's been a total disaster. And didn't have to be that way -- they could have worked with their "partners" to ensure a win-win situation for everyone. Instead, they turned it into a lose-lose for everyone. They want control more than they want money.
Reddit would rather get rid of me than find a way for me to pay and I'd be happy to pay for it.
If Reddit does want to kill all third party apps complaining about how they haven't done a single thing to actually support 3rd party developers is kind of moot. But the point of the protest is how underhanded that is; they would be manipulating users and developers by lying about the whole thing. And if they actually didn't want to kill all third party apps then they still lied and are also incompetent.
The most powerful force in computing is laziness. People will trade freedom, autonomy, privacy, security, ownership of their own works, anything for ease of use.
As we've seen with various other social media implosions in the recent past, a big part of what makes a migration successful is exactly what made the social media service successful in the first place: network effects. Get enough people on board, have them spread it to their own circles, and you'll hit a critical mass and be able to migrate to the new service with most of the community intact.
Unfortunately, far too often the conversation around where to migrate to looks like the XKCD "Standards" comic [0].
It's that part.
Unbelievable - but screw you reddit. Youtube works fine, and united24 is still there.
Such a shame as I was really getting into reddit - I thought it was pretty cool.
Even if some subreddits choose to extend the time period (even indefinitely) Reddit has no reason to really care - most of them are so small they don't 'move the needle'.
I appreciate that the decision Reddit is making and their justification both seem poor. But the response seems like people are missing where and how Reddit makes its money.
None of those threads received any non-joke replies.
The only thing that will make Reddit change course is serious competition. Probably not even that, since as long as the exodus happens after the IPO, it's the public that will be left holding the bag and not the investors.
The vast majority, 99%+ just use the site casually and don't follow any of this drama. They will use the site regardless of what goes on.
Even among those who are disgruntled, many of them will just come back to Reddit anyways, because it's large enough that it has a huge chunk of content that those alternative simply don't have.
The blackout is so ill-thought and self-limiting. If they keep the subs down, my subreddits will start attracting users. The mods have no option but to end the strike, because they are too addicted to their power.
If they insist to take this further, reddit will see it as a wonderful opportunity to shake up the community which has been stagnant for years. There is nothing unique about the subs that are down
The only reason a large effect hasn't been noticed is the protections offered at some state levels that enforce neutrality in practice nationwide (assuming you're in the United States).