This is an utterly textbook private equity play, the kind of thing that has been wrecking American business and jobs.
There's nothing subtle about this at all, it's looting with a pen.
They acquire the business, load it down with massive amounts of debt, do reckless short term things to boost growth (aka "eating the seed corn") and then take the money and keep it leaving someone else holding the bag.
It has nothing at all to do with how much people do or don't like cookware.
It's a bust out, a racket, just an inch away from organized crime. It happens daily in this country.