they declined, saying they could be more productive with React
As much as it pains me to say so, they're probably right. If they don't know how to make a static site, and they're familiar with something like Next, then they probably can go faster and just let the framework take care of building the assets.
I wish people still made static sites using boring tech but times have moved on, but honestly there isn't much difference in complexity between a NextJS static site and a Hugo or an 11ty static site.