Ning and Ryan kicked off answering audience questions around why user insights and building products based on user feedback are crucial PM considerations.
You can watch the full event on YouTube here. https://www.youtube.com/watch?v=hheqaCSpZS8&feature=youtu.be
Key takeaways
On the do's and don'ts of building a product experience
High-level, here are a few takeaways:
1. Don't sacrifice user insights for speed. Find ways to get user insights and ship quickly. 2. Don't leave stakeholders out of the loop. Make insights accessible to all stakeholders. 3. Don't rely on NPS alone. 4. Don’t chase shiny new features above focusing on continuous UX metrics and prioritizing core product experience improvements.
1. Do rapidly iterate on your product experience. Launch features in small groups and quickly iterate based on user feedback. 2. Do get to know your users. Understand the "why" behind user behavior and use tools like Sprig to gather fast user insights. 3. Do set up continuous UX metrics and prioritize core product experience improvements. 4. Do establish a customer advisory board or design partner program for continuous user insights. 5. Do implement a process for rapid iteration on product experience based on user feedback.