My iPod goes dead all the time, so does my phone, so does my laptop, my camera, my remote, my everything.
I think that every single battery-powered device I've ever owned has, at some point, gone "dead" (as in it won't power on).
NONE of these things have ever been completely incapacitated because of this. I've never had to replace my laptop because I let it go flat.
I'm sure some of the 5 owners who have had this happened knew that the car would go dead, but I'm sure that all of them figured that that just meant that they would have to charge it.
Tesla: here is how to fix this, and I'm asking that you do this on behalf of all electronic vehicle manufacturers (to keep people from being scared off the things by blogs like this).
Release a statement that follows the standard 3-step press release of oops:
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1) "Own it". -- We fucked up here. This was our bad. We were stupid to believe that the general public would understand that letting the battery on their car go dead would cost them $40,000. This was incredibly stupid of us, and is 100% our fault. We take responsibility for this.
2) "How we're fixing it" -- The 5 people who have had this happen have all been contacted by Tesla motors. We're shipping a tech and a battery to all of them, and all of their cars will be back on the road by next week.
3) "Why this won't happen again" -- From now on, we're including a physical battery disconnect. A device will attach to the battery terminals that is normally off, and requires that the battery be at 5%[1] charge to close. If the battery drops below this, it physically disconnects the battery from the rest of the system, and doesn't allow for any parasitic electronics to drain it further.
[1]: 5% is a made up number.
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Of course this won't happen, but a PR-spectator can dream.
Tesla: you bungled this one. Badly. You're hurting the entire EV industry. Suck it up and admit you were wrong.