I have an expensive cable package. But I am also a frequent Bittorrent user because the process of finding and watching is far preferable to the online services, and sometimes the cable on-demand service. As a result, I often "steal" via Bittorrent, content I've already paid for. Not sure whether I'll keep that expensive cable package much longer.
My kids are older and know what commercials are, but they are growing up knowing that TV networks (via cable or online) are just not usable. They have now, and will expect in the future, a large selection of content, and instant delivery with no interruptions.