Read the new Twitter CEO’s first email to employees

Yaccarino is saying what she needs to, but the typical and tired self-aggrandizing "we're on a mission to change the world" platitudes ring more than a bit hollow given the chaos of the past several months. Showing up for your new job right as your Trust and Safety leadership quits and the owner starts happily chatting with openly anti-Semitic propaganda accounts is definitely an indication that regaining advertiser trust is going to be an uphill battle.

This really feels like one of those situations where they hired a CEO to just parrot / run interference for whatever the owner wants, so they can put distance between themselves and the decisions they make.

In some ways, I kind of feel bad for her, but in others, I am grabbing the popcorn, since there is no friggin way that she didn't know what she was getting herself into. I would bet she either quits within 6 months or get fired in 9-12 months, since their ad business is probably unsalvageable for anything that requires brand safety.

Honestly, this sounds like a Musk sockpuppet.

As an advertising exec, presumably Yaccarino's main job is to shore up Twitter's advertising revenue, but there's nothing in the message about the strategy for that.

Is Yaccarino an actual person? I mean, has anyone actually seen her in-person? She sounds like an AI. And for all I know, that picture might just be a stock photo.