Sometimes I wonder what the world would be like, if we banned the practice of white-labelling products or running a division as a DBA. I think customers (and frankly, legislators asleep at the wheel) would be stunned to discover, for example, that we only have 3-4 major beer companies; or that Pepsi owns everything from Gatorade to Lay's to Doritos to Quaker Oatmeal. There's far less competition than there appears.