I completely agree, for me they are the ultimate embodiment of the hipster/brogrammer/ninja/guru culture that has become something of a running joke in the industry (at least in my little corner of it).

I always get the feeling that they are really trying to prove to themselves, through proving it to others, that they didn't need to get acquired and that ruby webapps are way more interesting than working on self-driving cars or new crazy startups to change the world. Let's face it, their products look like they are very high quality (although I haven't used them) but none of them are going to change the world in a meaningful or lasting sense.

Yeah, I couldn't believe it when I read the part where they say "Check out our sweet desks. Jealous??"

I re-read the post and can't find anything qualifying as arrogant or exaggerating. I'm not a 37Signals expert, and I'm sure there are examples elsewhere, but certainly with regards to this post you're off base.

Find them totally arrogant as well. Everything corporate strategy they employ is the "right" way of doing things and necessitates a self-fellating post on Hacker News.

Clearly it's not just you. But I still find their way of doing things to be inspiring and thought-provoking. They're making their own rules, and I respect them from that. I found the post refreshing.

judging by your comment, they're doing it right. better to polarize opinions instead of trying to 'make everyone like them' and be irrelevant.