Apple going into VR seems like the first time they've taken an actual risk in a long time. I'll buy it day 1 if it allows me to create a solid virtual workspace with multiple monitors synced to my laptop.
But for consumer market they are going to have to find a way to drop the price over time and get people over the negative image of wearing goggles on your head
and there's the simple fact that you won't be able to wear these publicly in most major cities without getting robbed, which limits their use