But wasn’t that obvious? Fark is a cleaner, sillier way of saying f*ck.

This reminds me of how "Rooster Teeth" is a more polite phrasing of "cock bite"; a phrase which was used in their first online content.

Drew has commented on the origins of fark.com. Basically, he was drunk and looking for a funny name. Fark.com come was available.

So, basically, a "here, hold my beer" domain name.

that's so obvious? Even as an American