One interesting trend is how they killed off coupons. Now the only option seems to be the store-run digital coupons. These require navigating a (usually) pretty terrible app that makes it hard to use. Manufacturer coupons, that the store can't control, seem mostly gone.

Then, in store, it's often difficult to tell if sale prices require a digital coupon.

Thus, many items are sold at a higher price than the buyer expected.