Most consumers don't care about wattage on a desktop, and when you compare the prices they are similar and it loses.
It doesn’t matter if the cooling solution gets the chops’s surface temperature lower if it’s heating the room twice as fast.
Chip surface temperature is not a useful metric for this purpose.
If Apple clocked their GPU to match the performance of a comparable dedicated chip, it would be just as inefficient, noisy and hot. Except they can not do even do that. They turned a limitation of the design into a supposed feature.
Source?
https://twitter.com/0xDEADBEEFCAFE/status/166747612998729728...