I launched a new “AI” SaaS a week ago. Some numbers and learnings
Here are some stats since launch.
- Visits: 870
- Average time on site: 1 min.
- Conversion: 4.8% (42 purchases)
- Abandoned carts: 260 (30% - ouch)
- Revenue: $44.45
- Refunds: 1
- Disputes: 1
- User feedback: 10
- Mailing list signups: 92
- Picked up by listing sites: 8
- Approach from "influencers": 5
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What I've learned:
- The AI hype has slowed down, but is still alive. Launching anything in this space will still give you good visibility.
- AI influencers will charge you A LOT of money just to send you some traffic.
- Aggregators are your friend. They will send you a lot of traffic for free.
- You don't need analytics at launch. You do need a chatbot at launch (or whatever will make it easy for your users to give you feedback with).
- Launch with discount codes, and use different ones for different communities. It helps people test out your product, and you can see which communities are more engaged.
- Purchase disputes are expensive!
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Where I "launched": Twitter post, Hacker news "Show HN" post, Indiehackers post.
It wasn't a "big launch", as the goal right now is to learn. Looking at doing a weekly "launch" to new and existing viewers, as I keep improving the product.