The compression rabbit hole can be a rewarding one to go down if you haven't. Besides the tech itself making a lot of things work better (like a Web built on human-readable formats, or more specialized stuff like Parquet or other columnar formats, or video on the lossy side), it can give you some tools or perspective that apply elsewhere, e.g. to other probablistic stuff like caching and predictions for lossless compression, or other signal-processing stuff for lossy compression.