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Maintain a Rockin’ Blog for Your Startup

blog.foundersnetwork.com

33 pointsThueLMadsen14 comments

Hands-down the hardest part for me:

"Unfortunately, a post is never “finished” and you can always make improvements. At some point, after you’ve iterated a few times on your work, you just have to let go and post."

Any tips on getting better at letting go, or reducing friction in the process for an over-thinker?

I think it's just the old 'practice makes perfect'. It still takes me a couple of hours to write a ~300 word post, but the more I do it, the faster I get at it. Just keep on writing and you'll get a feel for when it's done 'enough'.

Good advice. The only slight complication here is when people blog for the sake of it, then wonder why they get no traffic. If you have nothing to say, I'd suggest letting this week's blog post go.

Another tricky complication is knowing your audience- I'm a developer, and the stuff I find interesting at work is wildly different from the potential audience of a company blog.

That's a good point, you wanna blog about stuff that's relevant and interesting to your target customer persona, and not force it.

+1 for irony

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Will add a new paragraph on GoDaddy hosting alternatives. Any recs?

So... subdomain or subfolder?

Subdomain seems to be the defacto standard but a subfolder is much better for SEO

I've read a couple of different posts / comments from Matt Cutts that state subdomain vs subdirectory makes no difference for seo.

Do you have a quick explanation or link as to why a subdirectory is better?

I'm just thinking that if you're small Google won't recognize that it's actually part of the same page and treat it as two.

That's what I'm thinking so I'm trying to find a reason why everyone is hosting it on a subdomain. One reason may be that if you're hosting your blog separately on like for example WPEngine you need to have it on a subdomain or else you will not benefit from things like scaling (since it still needs to go through your server if it's a subfolder).

FYI: all the links in the article seem to be broken.

sorry, not all. just a few.

Thanks, they should be fixed now.

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