In a shocking turn of events, Netflix subs rise after password-sharing crackdown

It's not shocking to me. The additional household pricing, along with the limits on how many additional households you can add, makes it more expensive to share an account overall.

Example: I currently pay for the Premium tier at $19.99/month where I share it with 4 other people - each of us get a profile. Price comes out to $3.99/person/month.

But, Premium tier can only add 2 additional households. 3 of us can stay on the account and 2 people are out.

Now with 3 total people on the original account, the price comes out to $19.99 + $7.99+ $7.99 / 3 = $11.99/person/month.

Now for the 2 who were kicked off - To share you have to be at least at the Standard tier for $15.49 + $7.99 / 2 = $11.74/person/month.

That ends up more expensive per-person than getting your own ad-tier ($6.99/month) or Basic tier account ($9.99/month).

Unless you care about 4K content, Netflix has incentivized each person signing up for a total net gain of 4 accounts.

And all that said, the new subscription count isn't reflecting how many people are quitting. You could have 100 accounts cancelling for every 5 signing up and it wouldn't be reflected in the data they're giving us.