Tumult Hype 1.5 is out with major improvements to the HTML5 builder for Mac OS X
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I am sure most people here have the ability to change it to anything they want - but that is not even the point. I am a UI/UX guy and nothing erks me more than complaining about such a subjective non-important issue during product development.
Great work on this release tumultco. If icon complaints are your only issue, you are doing well.
Isn't discussing a product's marketing strategy completely ordinary on HN? Why complain about it?
My first reaction after installing the upgrade was "Darn, my Dock just got uglier" -- of course there's an element of resistance to change involved, but first impressions are important.
The good thing is Mac OS has always been great about allowing icon changes by copying/pasting in the get info window. I probably spent too much time as a kid redoing all the system 7 app icons :).
- it is the first change users will notice
- the style is quite distinct from the old icon; even large software changes like the redesigned animation interface aren't as visually different
- software is a personal experience
In other words, if you don't want people to focus on the icon change, don't highlight it as feature #1 in your time-limited chance to educate people about the product.
Many other places showing what has changed in 1.5 have the "top ten" feature list in more of a priority order in which I put the icon change in the last position. The video I made as more of a comprehensive guide to the changes for our existing users than a highlights video. Ordering in many cases was somewhat set by the features themselves; for example it is hard to show of smaller feature of the new animations timing functions without first discussing the more significant redesigned animation interface, etc.
For the last number of years, many of us have been able to shield ourselves from blinking and moving things on the web using some kind of FlashBlock browser plugin or by not installing flash altogether. This leads me to wonder: if this kind of content becomes pervasive on the web, can it be blocked?
It may be possible to heuristically identify such content. In the case of Hype, easy enough. (see http://static.tumultco.com/hype/gallery/HolidayCard2/Holiday... for example) Adobe's product appears to use a div with an easily identifiable naming convention as well. (see http://labs.adobe.com/technologies/edge/resources/movement/m...) So this is probably a good approach.
But part of me thinks this can be addressed at a lower level. Fundamentally what I want to get rid of is things that move of their own volition, rendering useless the adjacent content. Perhaps scripts that perform continuous DOM updates could be stopped?
I feel like this is one of the best deals in software. $50 is an absolute steal.
Video of his talk: http://vimeo.com/36579366
His first demo also is very similar to our own HyperEdit (http://tumultco.com/HyperEdit/) though he takes the concept to the next level.
I quite liked the green hummingbird you had previously. The color was maybe a bit too dark and uniform so it didn't stand out as much as it could, but the shape was beautiful and recognizable.
I'm not a fan of this wooden thing on your new icon. To be honest, my first association was something in an outhouse :)
[1]:http://static.tumultco.com/press/media/HypeIconShadow.png
That’s how much detail OS X icons are supposed to have. (Have you looked at the apps that come with the OS?!) Smaller versions with less detail are used for smaller sizes.
I wish more app developers would actually have such awesome icons. But HN has to complain. Of course.
- We didn't feel it was Mac OS X-y enough; it didn't seem to fit in with other icons in my Dock.
- The concept itself was too abstract. Given our product name is also abstract, we wanted something a little more concrete. The new concept is an animator's lightbox, which we felt is closer to its purpose. Admittedly not a lot of people have seen this in their lives...
- We wanted some way to convey the HTML5 given its importance in our app.
- Everyone is doing birds nowadays!
What if you dropped the wooden lightbox entirely, and just had the sheet of paper with metallic rulers and the two markers? That might make the "it's for design" notion more obvious.
The new one fits perfectly. It’s awesome. And: not blue.
Great software though, I purchased it back when it was $29.99 and I'm glad I did it makes making HTML5 animations extremely easy.
I hope you tackle the orientation/responsive problem soon. At the moment we show and hide a landscape and portrait version with media queries. Not the most ideal solution.