It strikes me as a design problem of sorts, you've got a relatively expensive and sophisticated sports car with piles of electronics. I would think that maybe they could detect a certain critical level of energy is left in the batteries and flip a toggle that just shuts them off which wouldn't last forever but could buy you some more time maybe.
My grandfather's Buick has GM's onstar stuff in it, couldn't your roadster send a text message or something? Maybe they could have some sort of emergency mechanism to just plug a normal car battery in to gain a little charge from.
I like what Tesla is trying to do, they're changing the conversation and ultimately when I look at the auto industry I think more startups are needed. They're a startup though, the Top Gear story, I don't think it was bad or inaccurate, the Tesla just doesn't look like it's in the same league as many of the other sports cars they drive around and then this battery thing, rare as it might be they need a good story for it. How many drivers have run out of gas when they are experienced and know better? Stuff happens, it's more common than you might think, with an ICE it's just embarrassing and inconvenient, with a Tesla it might set you back some serious money.