> Wait, I thought an Oculus does the same thing too.
As excited as I am about Apple Vision, Mark is right about this. Most of Apple’s demos don’t show the user being active, and the Vision’s price is anything but demographic even though it’s fair, given that it’s a miniaturized MacBook with magic powers
On other hand, the Quest and its apps make you move. Most of the apps on Quest are low key cardio workouts, though it’s not initially apparent to most users when they’re fighting ninjas or dodging bullets.
Do I think Apple Vision is incapable of what the Quest is capable of in terms of helping their users be active? Definitely not. Anything the Quest can do I’m sure Vision can do and then some. I’m also sure that future Apple Vision spots will highlight this. However, Apple is not showing anything at the moment.
> Mark has got to be terrified. The power of Apple is the tight and efficient integration of hardware and software.
I’m sure he is to a degree, but meta needed Apple to enter the market. It would be much worse for meta if Apple didn’t validate the often criticized and ridiculed AR VR industry.
While meta has been able to make a revolutionary product at a great price point, it’s been hampered by
1. meta’s poor past reputation,
2. meta’s terrible marketing & messaging. The Super Bowl ad was nonsensical to normal people,
3. the intimidating form factor of most VR headsets including the Quest aka face buckets of isolation. Many normal adults refuse to put it on their faces without a lot of coaxing, and
4. not being able to market the Quest to children. They are the largest demographic who just intuitively understand VR AR. They also have the highest retention. (There is one old study that shows that it may be harmful to children, but many people have criticized its methodology.)
Now that Apple has fixed the messaging for the industry, Apple can dominate the high end while Meta can take everything else. People who are buying Vision likely would not buy a Quest and vice versa
Meta won’t have a real fight until Samsung & Google re-enter the space.