Apple is practically completely vertically integrated. They design their own chips. They have decades of experience in consumer hardware.
To make AR/VR into what Zuck wants, his hardware is NOWHERE near what it needs to be. And they don't have the chops to get it there. If it's possible, I believe Apple can do it.
Why is that not a relevant strategy for competing with Apple? Nvidia and arguably AMD could both out-engineer Apple if you're just talking about chips here.
Same tactic won't work against Apple because they make the key chips, make the hardware, the software, etc. They can have you look at your MacBook, and the headset brings up your laptop's workspace ready to go.
S23, 1.4k (Single core), 4.8k (Multi core), 79.3 (3d mark/GPU)
14 pro max, 1.8k (Single core), 5.3k (Multi core), 74 (3d mark/GPU)
Looks like gen2 is already on-par in multi-core and GPU perf. Single core still is 28% faster in iphone.
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https://www.tomsguide.com/news/galaxy-s23-ultra-vs-iphone-14...
With a high end you can continuously fund a drive toward lower manufacturing and operational costs. Without it you just focus on cutting corners.