Monitoring your health with mobile devices
nytimes.com
nytimes.com
Steve Blank speaks about the technology lifecycle adoption curve [1], and I think this entire "health + mobile" market is (optimistically) on the far left end of the curve.
The problem isn't the problem - it's how people feel about the problem. I know I can have a completely digital banking solution, with even phone support 24/7 if I need it, but I don't want that. Banking and my money is important to me, and when I need advice or have problems, I want to walk into a branch and speak with a real person. I'm not a dinosaur or a luddite - I'm 24, and I'm well versed in emerging technology.
I feel even more strongly about my health: I don't care that I can take a picture of my ear drum and send it to a doctor and have an antibiotic prescription that I can forward to my pharmacy and pick up in 30 minutes: there is something wrong with my body, I am concerned, this is important to me, and I want to speak to someone who is trained, credible, and can offer medical advice. The trouble with digital services that attempt to melt themselves into the physical world is that important things need to be dealt with by people. A doctor offers credibility and that is what I want. A 99c iPhone app offers no credibility, and for important things, credibility is important. If a doctor waves off my ear problem as "sleep on it for a few days, here's a note", I trust his advice and I'm more than willing to go through with it. If an iPhone app told me the same, I'd be probably reaching for the uninstall button around the time I'm dialing a doctor to make an appointment.
1. [PDF] page 23/45 http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upl...
I guess i'm arguing that very soon, everyone will have a smartphone. For a lot of poeple going to the doctor means going to the emergency room. being able to "ask the internet" and get some sort of quick treatment will ultimately help more people and cost less than what we do now. Sure, there is quack medicine, and that's clearly a bad thing. I'd wager there are more people who are sick but do nothing because the cost in time or money or both is just to high. Lowering the barrier to basic care is a good thing.
The others (like Fitbit, Jawbone, Basis, etc) are all niche products and they will quickly learn the harsh reality of fickle consumers who rather poke people on Facebook than track their health, even though one has far greater future benefits.
People who think mobile health is an emerging, cool trend need to take a step back, and ask not just what problem they're solving (btw, anyone ever wonder what problem FitBit is even solving????), but how to persuade/engage consumers in being proactive and using their app/device. If they can't solve that problem, they need to find out how to persuade hospitals/doctors/insurance companies that these apps can save them money or time.
If you know you have high blood pressure and your doctor has asked you to track your BP over time, an app to assist you makes a lot of sense.
We built http://dsharpdiabetes.com for similar reasons. It's not realistic to ask the modern smartphone user to carry around a pad of paper all day long for months at a time to track their stats.
The Jawbone Up was the closest I've seen yet, but unfortunately the device had some inherent flaws. (I wore one for 2 months) No blue tooth syncing, not quite durable enough for 24/7 wear. Some ergonomic issues. But the price was right, the software was good and the hardware looked good enough to wear all the time.
Personal biometrics monitoring is coming in a big way, and I can't wait.
http://itunes.apple.com/us/app/recovery-record-eating-disord...
I tried fit bit but it was a glorified pedometer for the most part. For weight training, etc. it was just "plug in how long you exercised and we estimate the calories".