Building a brand identity with code

If you poke around the field of "creative computing" you'll see a lot of the same examples being used. In this particular case you want to look at parametric equations / parametric curves.

Here's Wikipedia on the topic: https://en.wikipedia.org/wiki/Parametric_equation

Here's my contribution: http://www.creativescala.org/creative-scala/flowers/flowers....

For this particular brand, we spent a lot of time looking at nature, specifically fungal networks / mycelium etc. We also looked at fractals and other items in nature that have a specific mathematical quality to them. Pretty much anything in nature that has some level of symmetry or predictability to it can probably be recreated with math. These curves originally came from us looking at harmony / harmonics in music.

Wikipedia is a great wormhole for ideation because you'll be looking at one thing and discover something equally amazing just clicking around the article.

For another data point, it struck me how much I didn't like it. The text is tiny (especially the plugins section, the letters are 3mm tall on my screen), and the colored cursor is distracting.

I don't normally care about sites, but this side made me think "this is confusing and hard to read".

Thank you!